About me

About me

[

skills

]

Where I'm strongest

Interface design

The unglamorous parts — empty states, error states, loading, edge cases, the component that has to work in eleven different contexts. This is where most designs quietly fall apart, and it's what I'm best at.

Design systems

I've built and maintained systems at two product companies. Not just a component library, but the naming, the documentation, and the ongoing work of keeping a team consistent as it grows.

Shipping

I build in Framer and WordPress. Designs I hand to engineers are buildable, because I've had to build things like them.

Working with non-designers

Years of explaining design decisions to founders, developers, and marketing teams who don't share my vocabulary.

Running the work, not just doing it

I've led projects end to end — scoping, timelines, stakeholder communication, and holding the quality bar when several things are running at once. Fifteen years of freelance and agency work will teach you that. I've also mentored junior designers and helped lead design inside an agency.

[

Work Experiences

]

Where I’ve grown, designed and contributed

May 2026 – Present

Designer & Web Developer

Freelance

• Design high-converting websites, landing pages, and web applications • Create user-centered UI/UX experiences from wireframes to final designs in Figma • Build fast, responsive websites in Framer and WordPress (Elementor) • Develop scalable design systems and reusable component libraries • Optimize websites for conversion, usability, accessibility, and SEO • Collaborate with founders, product teams, and marketing teams to bring ideas to life • Translate business goals into intuitive digital products and customer experiences • Prompt AI tools for idea generations, working prototypes and image creations

Oct 2023 – May 2026

UI & Web Designer

UNATION

• Redesigned the mobile app UI/UX, improving the overall user experience and modernising the visual design across key screens and flows • Contributed to the design and development of the in-app Event Creation feature, collaborating on the end-to-end user journey from concept through to implementation • Designed the client-facing interface for data analytics and reporting tools, translating complex data into clear, intuitive dashboards and UI components • Built and maintained the company's design system, establishing a consistent visual language, reusable component library, and design standards used across all products • Built and delivered marketing landing pages in Framer, balancing conversion-focused design with brand consistency • Provided graphic design support across various campaigns and brand touchpoints as required

Oct 2022 – Sep 23

UX / UI / Web Designer

Freelance

• Designed and developed responsive websites using Framer and WordPress • Sole owner of delivery across client projects (scoping, pricing, timelines, stakeholder management, and shipping) typically running three in parallel • Focused on mobile-first design and performance optimization • Collaborated closely with clients to align designs with business goals • Projects included SaaS platforms, e-commerce sites, and landing pages

Oct 2019 – Sep 2022

Product Designer

Webtalk

• Led UI design for a social media platform, creating a cohesive and intuitive user experience across web and mobile • Built and maintained a scalable design system used across teams • Worked closely with developers to deliver pixel-perfect UIs • Improved user satisfaction and conversion through UX refinements and A/B tested landing pages

May 2017 – Sep 2019

UI/UX Designer

Freelance

• Delivered digital products and websites for agencies and companies such as Researcher App, We Accelerate Growth, Wizzard, Hugo & Cat, PianoGroove, and Awesome Motive • Worked on dashboards, e-commerce sites, and complex web apps • Redesigns led to reduced bounce rates and increased engagement • Balanced multiple projects under tight deadlines

Dec 2014 – Apr 2017

Senior Digital Designer

Accelerate Digital

• Designed responsive websites and web apps for clients in retail, tech, and media • Created fluid grid systems, modern UIs, and mobile-first components • Supported brand evolution and helped improve user flows and page load times • Helped mentoring and supervising junior designers

Nov 2013 – Nov 2014

Senior Web Designer

Kleo Digital

• Led design and delivery of responsive websites, e-commerce platforms, and web applications, helping clients improve engagement and brand consistency • Created user journeys, wireframes, and site structures that supported intuitive navigation and clear calls-to-action • Ran multiple concurrent client projects end to end (scoping, timelines, and delivery) as the senior designer accountable for output quality • Collaborated closely with clients to shape new brand identities and translate business needs into visually cohesive digital experiences

Mar 2012 – Nov 2013

Digital Designer

OnBrand Group

• Maintained brand consistency across all digital channels, from websites to marketing materials • Designed and developed websites using various CMS platforms, increasing user engagement and lead generation • Created email campaigns, web graphics, and print assets, contributing to improved marketing performance • Demonstrated flexibility by delivering both online and offline creative work

Oct 2010 – Mar 2012

Graphic & Web Designer

The KS Agency

• Delivered branding, packaging, and web design projects that met client goals and enhanced brand visibility • Developed custom WordPress websites with hand-coded HTML, CSS, and JavaScript • Designed advertising for both digital and print campaigns • Successfully managed several projects in parallel, maintaining high creative standards under tight timelines

Jun 2006 – Oct 2010

Graphic & Web Designer

Freelance

• Provided end-to-end design and web development services for small businesses across various industries • Designed a wide range of materials: brochures, signage, digital ads, CD artwork, and UI for web/TV apps • Built a strong foundation in visual storytelling, interface design, and client collaboration

May 2026 – Present

Designer & Web Developer

Freelance

• Design high-converting websites, landing pages, and web applications • Create user-centered UI/UX experiences from wireframes to final designs in Figma • Build fast, responsive websites in Framer and WordPress (Elementor) • Develop scalable design systems and reusable component libraries • Optimize websites for conversion, usability, accessibility, and SEO • Collaborate with founders, product teams, and marketing teams to bring ideas to life • Translate business goals into intuitive digital products and customer experiences • Prompt AI tools for idea generations, working prototypes and image creations

Oct 2023 – May 2026

UI & Web Designer

UNATION

• Redesigned the mobile app UI/UX, improving the overall user experience and modernising the visual design across key screens and flows • Contributed to the design and development of the in-app Event Creation feature, collaborating on the end-to-end user journey from concept through to implementation • Designed the client-facing interface for data analytics and reporting tools, translating complex data into clear, intuitive dashboards and UI components • Built and maintained the company's design system, establishing a consistent visual language, reusable component library, and design standards used across all products • Built and delivered marketing landing pages in Framer, balancing conversion-focused design with brand consistency • Provided graphic design support across various campaigns and brand touchpoints as required

Oct 2022 – Sep 23

UX / UI / Web Designer

Freelance

• Designed and developed responsive websites using Framer and WordPress • Sole owner of delivery across client projects (scoping, pricing, timelines, stakeholder management, and shipping) typically running three in parallel • Focused on mobile-first design and performance optimization • Collaborated closely with clients to align designs with business goals • Projects included SaaS platforms, e-commerce sites, and landing pages

Oct 2019 – Sep 2022

Product Designer

Webtalk

• Led UI design for a social media platform, creating a cohesive and intuitive user experience across web and mobile • Built and maintained a scalable design system used across teams • Worked closely with developers to deliver pixel-perfect UIs • Improved user satisfaction and conversion through UX refinements and A/B tested landing pages

May 2017 – Sep 2019

UI/UX Designer

Freelance

• Delivered digital products and websites for agencies and companies such as Researcher App, We Accelerate Growth, Wizzard, Hugo & Cat, PianoGroove, and Awesome Motive • Worked on dashboards, e-commerce sites, and complex web apps • Redesigns led to reduced bounce rates and increased engagement • Balanced multiple projects under tight deadlines

Dec 2014 – Apr 2017

Senior Digital Designer

Accelerate Digital

• Designed responsive websites and web apps for clients in retail, tech, and media • Created fluid grid systems, modern UIs, and mobile-first components • Supported brand evolution and helped improve user flows and page load times • Helped mentoring and supervising junior designers

Nov 2013 – Nov 2014

Senior Web Designer

Kleo Digital

• Led design and delivery of responsive websites, e-commerce platforms, and web applications, helping clients improve engagement and brand consistency • Created user journeys, wireframes, and site structures that supported intuitive navigation and clear calls-to-action • Ran multiple concurrent client projects end to end (scoping, timelines, and delivery) as the senior designer accountable for output quality • Collaborated closely with clients to shape new brand identities and translate business needs into visually cohesive digital experiences

Mar 2012 – Nov 2013

Digital Designer

OnBrand Group

• Maintained brand consistency across all digital channels, from websites to marketing materials • Designed and developed websites using various CMS platforms, increasing user engagement and lead generation • Created email campaigns, web graphics, and print assets, contributing to improved marketing performance • Demonstrated flexibility by delivering both online and offline creative work

Oct 2010 – Mar 2012

Graphic & Web Designer

The KS Agency

• Delivered branding, packaging, and web design projects that met client goals and enhanced brand visibility • Developed custom WordPress websites with hand-coded HTML, CSS, and JavaScript • Designed advertising for both digital and print campaigns • Successfully managed several projects in parallel, maintaining high creative standards under tight timelines

Jun 2006 – Oct 2010

Graphic & Web Designer

Freelance

• Provided end-to-end design and web development services for small businesses across various industries • Designed a wide range of materials: brochures, signage, digital ads, CD artwork, and UI for web/TV apps • Built a strong foundation in visual storytelling, interface design, and client collaboration

[

Get in Touch

]

I’m always open to new ideas, collaborations, or a simple conversation

What I’m Looking For

A full-time Senior UI Designer or Senior Web Designer role, on a product team or in an agency, where I own the interface layer and work closely with engineering.

I'm most useful somewhere that values getting the details right and wants a designer who can take something from Figma to live without a relay race.

I'm also open to lead roles where the scope includes owning delivery — running projects end to end, managing scope and stakeholders, and setting the quality bar for the work. That's been a large part of my agency and freelance years, and it's a direction I'd like to grow into further.

0+

years

Experience designing websites for brands across startups and professional services

0+

years

Experience designing websites for brands across startups and professional services

0+

years

Experience designing websites for brands across startups and professional services

0+

projects

Successfully launched, from clean one-pagers to complex, custom builds

0+

projects

Successfully launched, from clean one-pagers to complex, custom builds

0+

projects

Successfully launched, from clean one-pagers to complex, custom builds

0+

happy clients

Many of whom return for new collaborations, referrals, or ongoing design support

0+

happy clients

Many of whom return for new collaborations, referrals, or ongoing design support

0+

happy clients

Many of whom return for new collaborations, referrals, or ongoing design support

0%

satisfaction

Based on client feedback collected over the last ten years

0%

satisfaction

Based on client feedback collected over the last ten years

0%

satisfaction

Based on client feedback collected over the last ten years

[

how I work

]

A simple, streamlined process designed to keep things clear

Design & Prototyping

Figma, Framer, Adobe CC, Affinity

Design & Prototyping

Figma, Framer, Adobe CC, Affinity

Design & Prototyping

Figma, Framer, Adobe CC, Affinity

No-Code & Development

Framer CMS, WordPress, Elementor

No-Code & Development

Framer CMS, WordPress, Elementor

No-Code & Development

Framer CMS, WordPress, Elementor

Approach

UI design systems, responsive/mobile-first design, clean UX thinking

Approach

UI design systems, responsive/mobile-first design, clean UX thinking

Approach

UI design systems, responsive/mobile-first design, clean UX thinking

Collaboration

Remote team workflows, client-facing communication, agile methods

Collaboration

Remote team workflows, client-facing communication, agile methods

Collaboration

Remote team workflows, client-facing communication, agile methods

99+

I've helped many clients and companies grow their ideas into beautiful, functional designs. Let’s build something great together.

alex panichi

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alex panichi

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